Looking into it, it's cheaper to spend the 10k extra on the Rubicon than mod a Sport because the Rubicon has stronger axles, diffs, it's lifted 2", has offroad tyres, has auto swaybar disco's, lower low range gearing etc. BUT IT'S NOT AVAILABLE IN A DIESEL DANG IT! Apparently a diesel could be released next year but spare a thought for the american market because they don't have a diesel wranger at all!
The only concern I would have ... and it ain't much ... is I'd rather have the 16 inch rms as opposed to the 17" rims that come with the Rubicon. Beside that and the deisel issue I'd LOVE a Rubi!!!